000			01680cam a2200205 a 4500
999			_c33577 _d33577
001			OCM1ssj0001412057
020			_a9781137330529
040			_aUOWD
082	0	4	_a658.827 LU XU
245	0	0	_aLuxury brands in emerging markets _cEdited by Glyn Atwal, Douglas Bryson
260			_aNew York, New York : _bPalgrave Macmillan, _c2014.
300			_axvii, 233 p. : _bill., ; _c24 cm.
504			_aIncludes bibliographical references at the end of each chapters and index.
520			_aThe rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Emerging markets are incessantly evolving and the continuous need for new market intelligence will be critical in addressing complex issues and delivering business success. It is these new insights at the very frontiers of new knowledge and practice that will provoke dialogue and debate in the boardroom, as well as in classrooms that are preparing future luxury company executives.
650		0	_aBrand name products _xManagement _914749
650		0	_aLuxury goods industry _914743
700	1		_aAtwal, Glyn, _eEdited by _917278
700	1		_aBryson, Douglas, _eEdited by _917279
942			_2ddc _cREGULAR