| 000 | 01358 a2200241 4500 | ||
|---|---|---|---|
| 999 |
_c33598 _d33598 |
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| 001 | nam a22 7a 4500 | ||
| 008 | 220606b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781260083521 | ||
| 082 | _a658.8 ZE SE | ||
| 100 |
_aZeithaml, Valarie A. _914991 |
||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
||
| 250 | _a7th ed. | ||
| 260 |
_aUnited States : _bMcGraw-Hill Education, _c2017. |
||
| 300 |
_axxviii, 514 p.: _bill. ; _c25 cm. |
||
| 520 | _aZeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. | ||
| 526 | _aMARK938 | ||
| 650 |
_aServices Marketing _914672 |
||
| 650 |
_aCustomer Focus _914992 |
||
| 700 |
_aBitner, Mary Jo _916370 |
||
| 700 |
_aGremler, Dwayne D. _916371 |
||
| 856 |
_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361805806666 _zEbook |
||
| 942 | _cREGULAR | ||