| 000 | 01364pam a2200349 a 4500 | ||
|---|---|---|---|
| 008 | 080731s2008 enka 000 0 eng | ||
| 010 | _a 2007905838 | ||
| 020 | _a9780500287330 (pbk.) | ||
| 020 | _z0500287330 (pbk.) | ||
| 020 | _a0500287333 | ||
| 040 |
_aDLC _cDLC _dICrlF |
||
| 041 | 1 |
_aeng _hger |
|
| 050 | 0 | 0 |
_aHF5823 _b.P73613 2008 |
| 082 | 0 | 4 |
_a659.1 _222 |
| 100 | 1 | _aPricken, Mario. | |
| 240 | 1 | 0 |
_aKribbeln im Kopf. _lEnglish |
| 245 | 1 | 0 |
_aCreative advertising : _bideas and techniques from the world's best campaigns / _cMario Pricken. |
| 250 | _aNew ed., Rev. and updated. | ||
| 260 |
_aLondon ; _aNew York : _bThames & Hudson, _c2008. |
||
| 300 |
_a255 p. : _bill. (some col ; _c29 cm. |
||
| 500 | _a"Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso. | ||
| 520 | _aPresents over 450 illustrations of advertising from around the world, showcasing examples from magazines, billboards, television, movies, and the Internet that use illusion and paradox, metaphor and analogy, and shock tactics and humor to convey their message. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aCommercial art _xTechnique. |
|
| 650 | 7 |
_aAdvertising. _2sears. |
|
| 650 | 7 |
_aCommercial art _xTechnique. _2sears. |
|
| 005 | 20170126093443.0 | ||
| 001 | 20885 | ||
| 003 | UOWD | ||
| 942 | _cREFERENCE | ||
| 999 |
_c3369 _d3369 |
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