000			02832cam a22002777a 4500
999			_c33804 _d33804
001			OCM1ssj0000971800
010			_a2013934763
020			_a9781118422144
040			_aUOWD
082	0	4	_a006.7 NO EV
100	1		_aNodder, Chris _917453
245	1	0	_aEvil by design : _binteraction design to lead us into temptation _cChris Nodder
260			_aIndianapolis, IN : _bJohn Wiley & Sons, _c2013.
300			_axv, 303 p. : _bcol. ill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [269]-296) and index.
505	0		_aPride. Misplaced pride causes cognitive dissonance ; Social proof : Using messages from friends to make it personal and emotional ; Closure : The appeal of completeness and desire for order ; Manipulating pride to change beliefs -- Sloth. Desire lines : From A to B with as few barriers as possible ; Reduced options and smart defaults smooth the decision process ; Sloth : Is it worth the effort? -- Gluttony. Deserving our rewards ; Escalating commitment : foot-in-the-door, door-in-the-face ; Invoking gluttony with scarcity and loss aversion ; Self-control : Gluttony's nemesis -- Anger. Avoiding anger ; Embracing anger ; Using anger safely in your products -- Envy. Manufacturing envy through desire and aspiration ; Status envy : demonstrating achievement and importance ; Manufacturing and maintaining envy in your products -- Lust. Creating lust : Using emotion to shape behavior ; Controlling lust : Using desire to get a commitment ; Lustful behavior -- Greed. Learning from casinos : Luck, probability, and partial reinforcement schedules ; Anchoring and arbitrary coherence ; Feeling greedy? -- Evil by Design. Should you feel bad about deception? ; Should you feel bad about using the principles in this book? ; Be purposefully persuasive -- The Persuasive Patterns Game.
520			_aMelds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. --
650		0	_aInteractive multimedia _98681
650		0	_aWeb sites _xDesign _915334
650		0	_aUser interfaces (Computer systems) _xDesign _916016
650		0	_aUser interfaces (Computer systems) _xPsychological aspects _917454
650		0	_aPersuasion (Psychology) _911863
856	4	0	_uhttp://ezproxy.uow.edu.au/login?url=http://ebookcentral.proquest.com/lib/uow/detail.action?docID=1207614 _zAccess electronically via eBook Central
856	4	0	_uhttps://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr _zLocation Map
942			_2ddc _cREGULAR