000			01505cam a22002537a 4500
999			_c33831 _d33831
008			180502b xxu||||| |||| 00| 0 eng d
020			_a9781292116723
040			_aUOWD
082	0	0	_a658.8342 SO CO
100	1		_aSolomon, Michael R. _92416
245	1	0	_aConsumer behavior : _ba European perspective _cMichael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg
250			_a6th ed.
260			_aBoston : _bPearson, _cc2016.
300			_axxv, 706 p. : _ccol. ill. ; _b29 cm.
490			_aAlways learning
500			_aIncludes indexes.
505			_aPreface About the authors Acknowledgements Publisher's acknowledgements Consumers in the marketplace An introduction to consumer behaviour A consumer society Shopping, buying and disposing How consumers see the world and themselves Perception The self Motivation, lifestyles and values Consumers as decision-makers Learning and memory Attitudes Individual decision-making European consumers and their social groups Groups and sound media European family structures, household decision-making and age cohorts Income and social class Culture and european consumers Culture and consumer behaviour Cultural change processes Consumption and european consumers Glossary Indexes.
650		0	_aConsumer behavior _vEurope _918230
650		0	_aConsumers Attitudes _93378
700			_aBamossy, Gary J. _918231
700			_aAskegaard, Soren _918232
700			_aHogg, Margaret K. _918233
942			_cREGULAR _2ddc