| 000 | 01088 a2200157 4500 | ||
|---|---|---|---|
| 999 |
_c33896 _d33896 |
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| 020 | _a9781635496567 | ||
| 082 | _a658.827 BR AN | ||
| 245 |
_aBrand mangement _cedited by John Dixon |
||
| 260 |
_aNew York : _bLarsen and Keller Education, _cc2018. |
||
| 300 |
_avii, 249 p. : _bcol. ill. ; _c29 cm. |
||
| 520 | _aManaging a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook. | ||
| 650 |
_aBrand management _920122 |
||
| 650 |
_aManagement _9140 |
||
| 700 |
_aDixon, John, _eEdited by _920123 |
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| 942 | _cREGULAR | ||