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010 | _a 2016059705 | ||
020 | _a9780262036597 | ||
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245 | 0 | 0 |
_aConsumer neuroscience _cEdited by Moran Cerf and Manuel Garcia-Garcia |
260 |
_cLondon : _aTHE MIT PRESS, _bc2017. |
||
300 |
_axii, 348 p. ; _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (pages 339-341) and index. | ||
650 | 0 |
_aConsumers _xPsychology _918097 |
|
650 | 0 |
_aConsumer behavior _9633 |
|
650 | 0 |
_aBrand choice _xPsychological aspects _918098 |
|
650 | 0 |
_aNeurons _xPhysiology _918099 |
|
650 | 0 |
_aNeural transmission _918100 |
|
700 | 1 |
_aCerf, Moran, _eEdited by _919207 |
|
700 | 1 |
_aGarcía García, Manuel, _eEdited by _919208 |