000			06069 a2200217 4500
999			_c33991 _d33991
008			210905b xxu||||| |||| 00| 0 eng d
020			_a9780749481049
082			_a004.019 MA US
100			_aMarsh, Stephanie _918375
245			_aUser research : _ba practical guide to designing better products and services _cStephanie Marsh
260			_aLondon : _bKogan Page, _c2018.
300			_aix, 277 p. : _bill. ; _c24 cm.
505			_aMachine generated contents note: 01.Introduction: why is user research so important? What is user research? Who is this book for? Why do user research? What will you learn in this book? pt. One The fundamentals: What good research looks like 02.Planning, objectives and legalities in user research When is the right time to do user research? Be clear what your research is about Be aware of the ethical and legal issues Planning your user research 03.Best practice in user research: who, what, why and how Who should be involved in your research? How do you get the right participants? Incentivizing people to take part Understanding the importance of observation Asking the right kind of questions Accessibility and inclusion 04.Managing user research logistics: agencies, facilities and contracts Logistics Hiring agencies, choosing facilities, signing contracts pt. One Summary Contents note continued: pt. Two Selecting and using user research methods 05.Usability testing: observing people doing things What is usability testing? The fundamentals of moderated usability testing The fundamentals of unmoderated usability testing Summary of usability testing 06.Content testing: what do people think your content means? What is good content? What content testing is good for What content testing is not good for Effort required to do this kind of research When to use content testing How to test the effectiveness of content 07.Card sorting: understanding how people group and relate things What is card sorting? What card sorting is good for What card sorting is not good for When to use card sorting How to do card sorting Tools for card sorting Summary 08.Surveys: how to gauge a widespread user response What are surveys? What surveys are good for Contents note continued: What surveys are not good for When to do a survey How to do surveys Survey tools 09.User interviews: understanding people's experience through talking to them What are user interviews? What user interviews are good for What user interviews are not good for When to do user interviews How to do user interviews Interview tools 10.Diary studies: how to capture user research data over time What are diary studies? What diary studies are good for What diary studies are not good for When to do a diary study How to do a diary study Diary study tools 11.Information architecture validation: does the structure of your information work for your users? What is information architecture? What information architecture validation is good for Contents note continued: What information architecture validation is not good for When to do information architecture validation How to do an information architecture validation 12.Ethnography: observing how people behave in the real world What is traditional ethnography? What ethnography is good for What ethnography is not good for When to use ethnography How to do ethnography Extending your ethnographic reach with mobile devices Ethnography tools 13.Contextual inquiry: interviewing people in their own environment What is contextual inquiry? What contextual inquiry is good for What contextual inquiry is not good for When to use contextual inquiry How to do contextual inquiry Tools 14.A/​B testing: a technique to compare different options What is A/​B testing? Contents note continued: What A/​B testing is good for What A/​B testing is not good for When to use A/​B testing How to do A/​B testing Tools for A/​B testing 15.Getting the best out of stakeholder workshops What is a stakeholder workshop? What stakeholder workshops are good for What stakeholder workshops are not good for When to use workshops How to run a workshop Workshop tools 16.Guerrilla research: running fast-paced research in the real world What is guerrilla research? What guerrilla research is good for What guerrilla research is not good for When to use guerrilla research How to do guerrilla research Tools for guerrilla research 17.How to combine user research methodologies Where to start when advocating user research Common research scenarios and combining methodologies Contents note continued: pt. Two Summary pt. Three Analysing and presenting your data 18.Content analysis: a method of coding and making sense of your qualitative data How to do content analysis Advantages of content analysis Disadvantages of content analysis 19.Affinity diagramming: understand your data through identifying its themes How to do affinity diagramming Analysis through group work Putting it all together Advantages of affinity diagramming Disadvantages of affinity diagramming 20.Prioritizing issues and user needs: what's important and what to work on next Cataloguing issues from qualitative data Cataloguing issues from quantitative data 21.Making recommendations: how to make your research findings actionable What kinds of things can you recommend? 22.Creating executive summaries and detailed reports to present results Report structure 23.Using video playback to present your research results
520			_aChoose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research
650			_aConsumer _xResearch _xMethodology _918376
650			_aInternet users _xResearch _xMethodology _918377
650			_aUser-centered system design _918378
856			_uHuman-computer interaction
856			_uhttps://uowd.box.com/s/4yp1eg7rig2cqu3vou1j4g62s0tvumag _zLocation Map
942			_cREGULAR