000			01645 a2200181 4500
999			_c34099 _d34099
020			_a9788417084035
082			_a687 BR AN
245			_aBrand addiction : _bdesigning identity for fashion stores _cEdited by Shaoqiang Wang
260			_aBarcelona, Spain : _bFlamant, _cc2018.
300			_a240 p. : _bcol. ill. ; _c29 cm.
520			_a"We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements; all these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing..From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners"--Publisher's description.
650			_aFashion merchandising _911381
650			_aBranding (Marketing) _99166
650			_aStores, Retail _918772
650			_aLogos (Symbols) _918773
700			_aWang, Shaoqiang, _eEdited by _919175