000 01287cam a2200229 a 4500
999 _c34122
_d34122
020 _a9781501331978
020 _a1501331973
082 0 4 _a658.72 CL RE
100 1 _aClodfelter, Richard
_918859
245 1 0 _aRetail buying :
_bfrom basics to fashion
_cRichard Clodfelter
250 _a6th ed.
260 _aNew York :
_bBloomsbury Academic,
_c2018.
300 _ax, 342 p. :
_bill. ;
_c28 cm.
500 _aIncludes CDROM in front pocket.
504 _aIncludes bibliographical references (p. 545-546) and index.
520 _a"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
650 0 _aPurchasing
_96865
650 0 _aMerchandising
_97064