000 | 01287cam a2200229 a 4500 | ||
---|---|---|---|
999 |
_c34122 _d34122 |
||
020 | _a9781501331978 | ||
020 | _a1501331973 | ||
082 | 0 | 4 | _a658.72 CL RE |
100 | 1 |
_aClodfelter, Richard _918859 |
|
245 | 1 | 0 |
_aRetail buying : _bfrom basics to fashion _cRichard Clodfelter |
250 | _a6th ed. | ||
260 |
_aNew York : _bBloomsbury Academic, _c2018. |
||
300 |
_ax, 342 p. : _bill. ; _c28 cm. |
||
500 | _aIncludes CDROM in front pocket. | ||
504 | _aIncludes bibliographical references (p. 545-546) and index. | ||
520 | _a"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover. | ||
650 | 0 |
_aPurchasing _96865 |
|
650 | 0 |
_aMerchandising _97064 |