000			01301nam a22002055i 4500
999			_c34183 _d34183
001			20304002
010			_a 2018932445
020			_a9780789759603
040			_aUOWD
082			_a658.87 HE DI
100	1		_aHemann, Chuck _919120
245	1	0	_aDigital marketing analytics : _bmaking sense of consumer data in a digital world _cChuck Hemann, Ken Burbary
250			_a2nd ed.
260			_aIndianapolis, IN : _bPearson Education, Inc., _cc2018.
300			_axix, 252 p. : _bill. ; _c23 cm.
520			_aWhy hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
650			_aCustomer service _919121
650			_aSocial media _9877
942			_2ddc _cREGULAR