000			02045cam a2200277 i 4500
999			_c34240 _d34240
001			19227543
010			_a 2016037268
020			_a9780749478438
040			_aUOWD
082	0	0	_a658.872 RY UN
100	1		_aRyan, Damian _919567
245	1	0	_aUnderstanding digital marketing : _bmarketing strategies for engaging the digital generation _cDamian Ryan
250			_a4th ed.
260			_aLondon: _bKogan Page, _cc2017.
300			_axxxv, 424 p. : _bill. ; _c24 cm.
500			_aRevised edition of the author's Understanding digital marketing,
504			_aIncludes bibliographical references and index.
520			_a"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"--
650		0	_aInternet marketing _91603
650		0	_aSocial media _9877
650		0	_aStrategic planning _9318
650		7	_aBUSINESS & ECONOMICS / Marketing / General _95946
650		7	_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing _911886
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion _96304
942			_2ddc _cREGULAR