000			01407cam a2200229 i 4500
999			_c34256 _d34256
001			17163276
008			180704b xxu||||| |||| 00| 0 eng d
010			_a 2012004018
020			_a9781118027066
040			_aUOWD
082	0	0	_a658.564 KL PA
100	1		_aKlimchuk, Marianne Rosner _919610
245	1	0	_aPackaging design : _bsuccessful product branding from concept to shelf _cMarianne Rosner Klimchuk and Sandra A. Krasovec
250			_a2nd ed.
260			_aHoboken, New Jersey : _bWiley, _c2012.
300			_aviii, 246 pages : _billustrations (chiefly color) ; _c23 cm.
504			_aIncludes bibliographical references (pages 233-234) and index.
520			_aNow in full–color throughout, the second edition of Packaging Design offers fully up–to–date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre–production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.
650		0	_aPackaging _xDesign _919611
700	1		_aKrasovec, Sandra A. _919612
942			_2ddc _cREGULAR