| 000 | 01960cam a22003137i 4500 | ||
|---|---|---|---|
| 999 |
_c34258 _d34258 |
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| 010 | _a 2017449035 | ||
| 020 | _a9781118556849 | ||
| 082 | _a302.3 MA ST | ||
| 100 | 1 |
_aMahoney, L. Meghan _919619 |
|
| 245 | 1 | 0 |
_aStrategic social media : _bfrom marketing to social change _cL. Meghan Mahoney and Tang Tang |
| 260 |
_aChichester, West Sussex, UK : _bWiley-Blackwell, _c2017. |
||
| 300 |
_aix, 347 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. | ||
| 650 | 0 |
_aSocial media _xMarketing _916666 |
|
| 650 | 0 |
_aSocial marketing _92975 |
|
| 650 | 0 |
_aInternet marketing _91603 |
|
| 650 | 0 |
_aOnline social networks _95603 |
|
| 650 | 0 |
_aUser-generated content. _919620 |
|
| 650 | 7 |
_aInternet marketing _91603 |
|
| 650 | 7 |
_aSocial media _9877 |
|
| 650 | 7 |
_aUser-generated content. _919620 |
|
| 700 | 1 |
_aTang, Tang _919621 |
|
| 856 |
_uhttps://uowd.box.com/s/atpokrlg9ncxv98g9b3s8udkgh7yqawx _zLocation Map |
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