000			01474 a2200169 4500
999			_c34263 _d34263
008			180723b xxu||||| |||| 00| 0 eng d
020			_a9780999336700
082			_a658.827 KA BR
100			_aKalayjian, Vasken _919631
245			_aBrand real : _bthe startup entrepreneurs' guide to effective branding and building value-based organizations _cVasken Kalayjian
260			_aNew York : _bVasken Kalayjian, _cc2017.
300			_a421 p. : _bill. ; _c24 cm.
520			_aBrand Real is designed as a handbook for startup entrepreneurs. It covers a variety of topics startup entrepreneurs need to know about in order to achieve success. The guiding idea of Brand Real is that successful brands must be built on reality: products and services that deliver real value to your customers, and ways of doing business that reflect your personal values as an entrepreneur and the values of your enterprise and its people. Brand Real gives an in-depth account of branding, which is a crucial factor in the success of any startup. Skillful branding is needed to establish your identity in the marketplace and to demonstrate the value of your products and services to your potential customers. A major part of Brand Real investigates the strategy and tactics of successful branding, explaining what works and why, based on the deep expertise of long-time experts in the field.
650			_aEntrepreneurs _919632
700			_aBillout, Guy, _eillustrated by _920712