000			01239 a2200181 4500
999			_c34265 _d34265
008			180723b xxu||||| |||| 00| 0 eng d
020			_a9781682854556
082			_a659.1 AD VE
245			_aAdvertising and branding : _bcreating a global business _cEdited by Kenneth Cliffe
260			_aNew York : _bWillford Press, _cc2018.
300			_avi, 197 p. : _bill. ; _c29 cm.
520			_aAdvertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.
650			_aAdvertising _9669
650			_aBranding(Marketing) _920718
650			_aGlobalization _xEconomic Aspects _92254
700			_aCliffe, Kenneth, _eEdited by _920719
942			_cREGULAR