000			01404cam a2200253 i 4500
999			_c34302 _d34302
001			953438748
010			_a2017022067
020			_a9781118980828
040			_aUOWD
082			_a658.827 WH DE
100	1		_aWheeler, Alina _919738
245	1	0	_aDesigning brand identity : _ban essential guide for the entire branding team _cAlina Wheeler
250			_a5th ed.
260			_aNew Jersey : _bWiley, _cc2018.
300			_axi, 324 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references (pages 310-311) and index.
505	0		_aBrand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies.
520			_a"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
650		0	_aBrand name products _99163
650		0	_aBranding (Marketing) _930144
650		0	_aTrademarks _xDesign _919739
650		0	_aAdvertising _xBrand name products _99168
942			_2ddc _cREGULAR