| 000 | 01043 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c34336 _d34336 |
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| 020 | _a9781292178929 | ||
| 082 | _a658.8 GR WH | ||
| 100 |
_aGruber, Marc _919810 |
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| 245 |
_aWhere to play : _b3 steps for discovering your most valuable market opportunities _cMarc Gruber and Sharon Tal |
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| 246 | _aWhere to play : three steps for discovering your most valuable market opportunities | ||
| 260 |
_aHarlow : _bPearson, _cc2017. |
||
| 300 |
_aix, 224 p. : _bill. ; _c24 cm. |
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| 520 | _aChoosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. | ||
| 650 |
_aMarketing _93 |
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| 700 |
_aTal, Sharon _919811 |
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