| 000 | 01100cam a2200217u 4500 | ||
|---|---|---|---|
| 999 |
_c34356 _d34356 |
||
| 001 | 32398 | ||
| 020 | _a9780134734842 | ||
| 082 | _a658.83 MA MA | ||
| 100 | 1 |
_aMalhotra, Naresh K. _98630 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation _cNaresh K. Malhotra |
| 250 | _a7th ed. | ||
| 260 | 0 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2019. |
|
| 300 |
_axxvi, 856 p. : _bill., ; _c29 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aIntroduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting. | ||
| 520 | _aThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. | ||
| 526 | 0 | _aHDR900 MARK977 | |
| 650 | 1 | 4 |
_aMarketing research _9123 |
| 650 | 1 | 4 |
_aMarketing research _xMethodology _919914 |
| 942 |
_cREGULAR _2ddc |
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