| 000 | 01686nam a22002534a 4500 | ||
|---|---|---|---|
| 999 |
_c34362 _d34362 |
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| 001 | 20650 | ||
| 010 | _a 2006939680 | ||
| 020 | _a9781285091136 | ||
| 040 | _aUOWD | ||
| 082 | _a658.87 DU RE | ||
| 100 | 1 |
_aDunne, Patrick M. _919927 |
|
| 245 | 1 | 0 |
_aRetailing _cPatrick M. Dunne, Robert F. Lusch, James R. Carver |
| 250 | _a8th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western, Cengage Learning, _cc2014. |
||
| 300 |
_axxiii, 683 p. : _bcol. ill ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aPart I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing.2. Retail Strategic Planning and Operations Management.Part II: THE RETAILING ENVIROMENT. 3. Retail Customers.4. Evaluating the Competition in Retailing.5. Managing the Supply Chain.6. Legal and Ethical Behavior.Part III: Market Selection and Location Analysis.7. Market Selection and Retail Location Analysis.Part IV: Managing Retail Operations.8. Managing a Retailer's Finances.9. Merchandise Buying and Handling.10. Merchandise Pricing.11. Advertising and Promotion.12. Customer Service and Retail Selling.13. Store Layout and Design.Part V: Retail Administration.14. Managing People.Appendix.Glossary.Endnotes.Subject Index.URL Index. | ||
| 520 | _a'Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation. | ||
| 526 | _aMARK997 | ||
| 650 | 0 |
_aRetail trade _911923 |
|
| 700 | 1 |
_aLusch, Robert F. _919928 |
|
| 700 | 1 |
_aCarver, James R. _920404 |
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| 942 |
_cREGULAR _2ddc |
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