000			02780cam a2200253u 4500
999			_c34364 _d34364
001			30064
008			180704b xxu||||| |||| 00| 0 eng d
020			_a9783658101824
082			_a658.87 ZE ST
100	1		_aZentes, Joachim _919931
245	1	0	_aStrategic retail management : _btext and international cases _cJoachim Zentes, Dirk Morschett, Hannah Schramm-Klein
250			_a3rd ed.
260			_aWiesbaden, Germany : _bSpringer Gabler, _cc2017.
300			_axvi, 468 p. : _bill ; _c25 cm.
500			_aIncludes bibliographical references (p. 337-361) and index.
505			_aFunctions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.
520			_aThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
526			_aMARK997
650	1	4	_aRetail trade _xManagement _916667
650	1	4	_aRetail trade _xManagement _zCase studies _920287
700	1	0	_aMorschett, Dirk _9498
700	1	0	_aSchramm-Klein, Hanna _919933
942			_cREGULAR _2ddc