000			02679cam a22002534a 4500
999			_c34366 _d34366
001			53255
008			181108b xxu||||| |||| 00| 0 eng d
020			_a9781305507272
040			_aUOWD
082	0	0	_a658.8342 HO CO
100	1		_aHoyer, Wayne D. _919938
245	1	0	_aConsumer behavior / _cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
250			_a7th ed.
260			_aBoston : _bHoughton Mifflin, _cc2018.
300			_axviii, 525 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references (p. 555-656) and indexes.
505			_aPart I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE.11. Social Influences on Consumer Behavior. 12. Consumer Diversity. 13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior. 17. Marketing, Ethics, and Social Responsibility in Today's Consumer Society.
520			_aThe popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
526	0		_aMARK217
650		0	_aConsumer behavior _9633
700	1		_aMacInnis, Deborah J. _919939
700			_aPieters, Rik _919940
942			_cREGULAR _2ddc