000 01388nam a22002175i 4500
999 _c34382
_d34382
001 20282012
010 _a 2018931722
020 _a9781788115902
040 _aUOWD
082 _a338.04 BA ES
100 1 _aBaron, Robert A.
_913292
245 1 0 _aEssentials of entrepreneurship :
_bchanging the world, one idea at a time
_cRobert A. Baron, Keith M. Hmieleski
250 _a2nd ed.
260 _aNorthampton, MA :
_bEdward Elgar Pub., Inc.,
_cc2018.
300 _axvi, 362 p. :
_bcol. ill. ;
_c25 cm.
520 _aEssentials of Entrepreneurship examines all phases of the entrepreneurial process: generating ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, identifying and obtaining the financial and human resources required, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs effective performance of these tasks, and so ultimately in their success.
650 _aEntrepreneurship
_911
700 _aHmieleski, Keith M.
_920002
856 _uhttps://uowd.box.com/s/45l0fkjdifsal9x57miepmff2lcjyx2w
_zLocation Map
942 _2ddc
_cREGULAR