000			01237 a2200181 4500
999			_c34469 _d34469
008			180916b xxu||||| |||| 00| 0 eng d
020			_a9781682854686
082			_a658.802 MA RK
245			_aMarketing management : _ba decision-making approach _cEdited by Benedict Hunt
260			_aNew York : _bWILLFORD PRESS, _c2018.
300			_avi, 215 p. : _bill. ; _c30 cm.
520			_aManagement refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.
650			_aManagement _9140
650			_aMarketing _xDecision making _921083
650			_aMarketing _xManagement _92
700			_aHunt, Benedict, _eEdited by _921084