| 000 | 01194cam a2200217 i 4500 | ||
|---|---|---|---|
| 999 |
_c34600 _d34600 |
||
| 020 | _a9780198748571 | ||
| 082 | _a658.8 BA FU | ||
| 100 | 1 |
_aBaines, Paul, _d1973- _99843 |
|
| 245 | 1 | 0 |
_aFundamentals of marketing / _cPaul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti |
| 246 | 3 | 0 | _aMarketing |
| 260 |
_aOxford, UK : _bOxford University Press, _cc2017. |
||
| 300 |
_axxiv, 376 p. : _bill. (chiefly color) ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPART ONE: UNDERSTANDING CUSTOMERS; PART TWO: DESIGNING AND DELIVERING THE MARKET STRATEGY; PART THREE: IMPLEMENTING THE MARKETING MIX; PART FOUR: MANAGING MARKETING RELATIONSHIP | ||
| 520 | _a Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice. | ||
| 650 | 0 |
_aMarketing _93 |
|
| 700 | 1 |
_aFill, Chris _99847 |
|
| 700 | 1 |
_aRosengren, Sara _99848 |
|
| 700 | 1 |
_aAntonetti, Paolo _921185 |
|
| 942 |
_2ddc _cREGULAR |
||