| 000 | 04551nam a22003255i 4500 | ||
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| 999 |
_c34609 _d34609 |
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| 001 | 20395309 | ||
| 010 | _a 2018937519 | ||
| 020 | _a9783319717210 | ||
| 040 | _aUOWD | ||
| 082 | _a382.6091724 CO MP | ||
| 245 | 0 | 0 |
_aCompetitiveness in emerging markets : _bmarket dynamics in the age of disruptive technologies / _cEdited by Datis Khajeheian, Mike Friedrichsen, Wilfred Modinger |
| 260 |
_aCham, Switzerland : _bSpringer, _c2018. |
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| 300 |
_axx, 603 p. : _bill. ; _c24 cm. |
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| 490 | _aContributions to management science | ||
| 505 | _aIntro; Foreword; Scientific Advisory Board and Reviewers; Contents; Contributors; List of Abbreviations; Part I: Editorial; An Introduction to Competitiveness in Fast Changing Business Environment; 1 Competitiveness; 2 Emerging Markets; 3 Target Readership of This Book; 4 Organization of This Book; 5 Acknowledgements; References; Digital Transformation and the Effects on the Management of Media Firms; 1 Introduction; 2 Digital Transformation; 3 Digital Transformation as a Key to the Success; 3.1 Industries in the Digital Change; 3.2 The Success of Firms Like Google and Amazon 3.3 Challenges and Measures for the Coping4 Digital Trust; 5 Digital Workplace: Digital Workforce: Work in the Digitized Firm; 6 Business Models of ``Internet Platforms ́́in the Digital Economy; 6.1 Example Media Industry: Streaming Services Conquer the Market; 6.2 Business Model at the Example Spotify; 6.3 Potential; 7 Result; Literature; Part II: Broadcasting; The Implications of Programmatic Advertising on the Business Model of TV Broadcasters; 1 Introduction; 2 Programmatic TV Technology and Business Model Change; 2.1 The Development of Programmatic 2.2 Business Model as a Unit of Analysis3 Context and Methodology; 3.1 Methodology; 4 Commented Results; 4.1 Implications from the Content Analysis; 4.1.1 Customer Segments; 4.1.2 Value Proposition; 4.1.3 Customer Relationship; 4.1.4 Channels; 4.1.5 Revenue Streams; 4.1.6 Key Resources and Key Activities; 4.1.7 Key Partnerships; 4.1.8 Cost Structure; 4.1.9 The Business Model Overall; 4.2 Implications from the Expert Panel; 5 Discussion; References; `Datafying ́Broadcasting: Exploring the Role of Big Data and Its Implications for Competing in a Big Data-Driven TV Ecosystem 1 Introduction: Television in a State of Flux2 How Will Big Data Impact the TV Industry?; 3 Competing in a Big Data Driven Broadcast Ecosystem; 3.1 Big Data as Audience Analytics Tool; 3.2 Big Data as Audience Engagement Strategy; 3.3 Big Data as Business Model Innovation; 4 Conclusion: Impacts on Competition are Unresolved; References; Part III: Small Media Firms; War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Comm...; 1 Introduction; 2 Theoretical Model; 3 About ``PSX Extreme;́́ 4 Methodology 4.1 Customers Observation4.2 Survey; 4.3 Interview; 5 Data Analysis; 5.1 Customers Observation; 5.2 Survey; 5.3 Interviews; 5.3.1 Interview with Agnes Szostak; 5.3.2 Interview with Martin Gajzler; 6 Conclusion; References; Media Innovations in Digital Music Distribution: The Case of Beeptunes.com; 1 Introduction; 2 Literature Review; 2.1 Media Innovation; 2.2 Efficient Media Markets Theory; 2.3 Understanding of the Music Business; 2.3.1 Music Industry as a Creative Industry; 2.3.2 Music as a Service; 2.3.3 Music Industry as a Copyright Industry; 2.3.4 Music Distribution Typology | ||
| 520 | _a"This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies."-- | ||
| 650 |
_aCompetition _xDeveloping countries _921271 |
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| 650 |
_aBUSINESS & ECONOMICS / Industries / General _94450 |
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| 650 |
_aCompetition _99164 |
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| 650 |
_aDeveloping countries _9528 |
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| 650 |
_aBusiness and Management _91263 |
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| 650 |
_aEmerging Markets/Globalization _921272 |
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| 650 |
_aInnovation/Technology Management _98724 |
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| 650 |
_aEntrepreneurship _911 |
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| 700 |
_aKhajeheian, Datis, _eEdited by _956877 |
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| 700 |
_aFriedrichsen, Mike, _eEdited by _956878 |
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| 700 |
_aModinger, Wilfred, _eEdited by _956879 |
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| 856 |
_uhttps://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j _zLocation Map |
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| 942 | _cREGULAR | ||