000			02044cam a2200229 i 4500
999			_c34660 _d34660
001			nam a22 7a 4500
020			_a9783319892900
082			_a380 HE EN
100	1		_aHennig-Thurau, Thorsten, _d1967- _921441
245	1	0	_aEntertainment science : _bdata analytics and practical theory for movies, games, books, and music / _cThorsten Hennig-Thurau, Mark B. Houston
260			_aCham, Switzerland : _bSpringer, _cc2019.
300			_axxiv, 865 p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
520			_aThe entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.
650		0	_aMarketing _xManagement _92
650		0	_aPerforming arts _xMarketing _921442
650		0	_aAmusements _xMarketing _921443
650		0	_aMass media _xMarketing _92105
700	1		_aHouston, Mark B. _921444
856			_uhttps://uowd.box.com/s/hculmcgdfwvlcey9hmnvxmfpudp2022w _zLocation Map
942			_cREGULAR