| 000 | 01342nam a22002055i 4500 | ||
|---|---|---|---|
| 999 |
_c34751 _d34751 |
||
| 001 | 20001443 | ||
| 010 | _a 2017955496 | ||
| 020 | _a9781473982345 | ||
| 020 | _a9781473982338 | ||
| 040 | _aDLC | ||
| 082 | _a658.872 DA SO | ||
| 100 | 1 |
_aDahl, Stephan _922167 |
|
| 245 | 1 | 0 |
_aSocial media marketing : _btheories & applications _cStephan Dahl |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, California : _bSAGE PUBLICATIONS, _cc2018. |
||
| 300 |
_axi, 277 p. : _bill. ; _c24 cm. |
||
| 520 | _aThe Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing while taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy, and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. | ||
| 650 |
_aOnline-Marketing _91606 |
||
| 942 | _cREGULAR | ||