000 01145cam a22002178i 4500
999 _c35017
_d35017
001 20164559
010 _a 2017051833
020 _a9781506381466
040 _aUOWD
082 0 0 _a808.0663 FI DY
100 1 _aFilak, Vincent F.
_923058
245 1 0 _aDynamics of media writing :
_badapt and connect /
_cVincent F. Filak
250 _a2nd ed.
260 _aThousand Oaks, California :
_bCQ Press, a division of Sage Publications, Inc.,
_cc2019.
300 _axxiii, 268 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
520 _aThis fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience.
650 0 _aMass media
_xAuthorship
_zHandbooks, manuals, etc.
_923059
650 0 _aJournalism
_9915
942 _cREGULAR