| 000 | 02429 a2200241 4500 | ||
|---|---|---|---|
| 999 |
_c35088 _d35088 |
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| 001 | nam a22 7a 4500 | ||
| 020 | _a9781474271219 | ||
| 082 | _a338.47687 DI FU | ||
| 100 |
_aDillon, Susan _923263 |
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| 245 |
_aThe fundamentals of fashion management / _cSusan Dillon |
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| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; New York : _bBloomsbury Visual Arts, _cc2018. |
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| 300 |
_avii, 192 p. : _bill. ; _c24 cm. |
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| 505 | _aThe business of fashion -- Fashion forecasting prediction -- Getting a product to market -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management. | ||
| 520 | _aThe Fundamentals of Fashion Management provides a concise and clear introduction to the fashion industry, the principles of fashion business and the key functions which contribute to the process of value creation within fashion organisations. The author discusses a wide range of contemporary examples and innovative insights into the evolving nature of the fashion system. -- Matteo Montecchi, Senior Lecturer in Fashion Marketing and Management, London College of Fashion, UK This book is unique as it is the only book that covers the whole of the fashion management industry and [because of] its contemporary approach. This is a very informative book on the principles of Fashion Management, how the industry works, the roles within the industry and what the expectations of this fast and exciting industry are all about. If you want to know exactly what Fashion Management is, this is the book for you. -- Katherine Boxall, Course leader for Fashion Management and Marketing, University of the Creative Arts, UK I definitely would adopt this text going forward. Dillon has a very professional and business-like approach. Very good text for entry level fashion course. Excellent overview of the fashion merchandising field. -- Southward, University of Arkansas, US The book is well organized and easy to navigate... A very good supplement to a Fashion Management course, and a quick and easy read. | ||
| 650 |
_aClothing trade _xManagement _923264 |
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| 650 |
_aFashion merchandising _911381 |
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| 650 |
_aFashion merchandising _xStudy and teaching _923265 |
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| 650 |
_aFashion design _xStudy and teaching _915513 |
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| 650 |
_aAdvertising _xFashion _923266 |
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| 856 |
_uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz _zLocation Map |
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| 942 | _cREGULAR | ||