000			01628cam a2200409 a 4500
008			080327s2008 nyua 001 0 eng
010			_a 2008014101
020			_a9780814401811 (trade)
020			_a0814401813 (trade)
035			_a(OCoLC)ocn220420350
035			_a(OCoLC)220420350
040			_aDLC _cDLC _dBAKER _dC#P _dYDXCP _dDLC _dICrlF
043			_an-us---
050	0	0	_aHF5415.127 _b.G76 2008
082	0	0	_a658.8/343 _222
100	1		_aGronbach, Kenneth W.
245	1	4	_aThe age curve : _bhow to profit from the coming demographic storm / _cKenneth W. Gronbach.
260			_aNew York : _bAmerican Management Association, _cc2008.
300			_axvii, 268 p. : _bill ; _c24 cm.
500			_aIncludes index.
510	0		_aChoice.
520			_aExplains how organizations can prepare for long-term success by understanding demographics, featuring profiles of each living generation of consumers and tips on marketing to them, identifying promising emerging products and markets, and including advice on how to win over Generation Y consumers.
521	2		_aAdult _bFollett Library Resources.
650		0	_aTarget marketing _zUnited States.
650		0	_aConsumer behavior _zUnited States.
650		0	_aMarketing research _zUnited States.
650		0	_aDemography _zUnited States.
650		7	_aMarketing _zUnited States. _2sears.
650		7	_aConsumers _zUnited States. _2sears.
650		7	_aMarketing _zUnited States _xResearch. _2sears.
650		7	_aPopulation. _2sears.
710	2		_aAmerican Management Association.
005			20170126093454.0
001			21031
003			UOWD
942			_cREGULAR
999			_c3513 _d3513