000			01411cam a22002418i 4500
999			_c35275 _d35275
001			19521617
008			190112b xxu||||| |||| 00| 0 eng d
010			_a 2016054898
020			_a9781259860935
020			_a1259860930
040			_aDLC
082	0	0	_a658.4063 KN HO
100	1		_aKnott, Anne Marie _924175
245	1	0	_aHow innovation really works : _busing the trillion-dollar R&D fix to drive growth _cAnne Marie Knott
260			_aNew York : _bMcGraw-Hill Education, _cc2017.
300			_axiv, 253 p. : _bill. ; _c22 cm.
500			_aIncludes index.
505	0		_aThe problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours.
520			_aIntroduces new methods to measure a company's Research Quotient (RQ) and determine which R&D investments are most likely to increase profits, and drive growth and innovation.
650		0	_aTechnological innovations _xManagement _912016
650		0	_aResearch, Industrial _910369
942			_cREGULAR