000			01628 a2200253 4500
999			_c35329 _d35329
020			_a9781138141230
020			_a1138141232
082			_a658.87 QU RE
100			_aQuix, F.W.J. _924513
245			_aRetail marketing / _cF.W.J. Quix; R.P. Van Der Kind
250			_a1st ed.
260			_aLondon : _bRoutledge, _c2014.
300			_a575 p. : _bcol. ill. ; _c26 cm.
505			_aPart 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments
650			_aMarketing _93
650			_aRetail marketing _924514
650			_aStrategic planning _9318
650			_aBUSINESS & ECONOMICS _xIndustrial Management _9184
650			_aBUSINESS & ECONOMICS _xManagement _9185
650			_aBUSINESS & ECONOMICS _xManagement Science _9186
650			_aBUSINESS & ECONOMICS _xMarketing _xGeneral _919733
700			_aVan Der Kind, R.P. _924515
942			_cREGULAR