| 000 | 01311nam a22002295i 4500 | ||
|---|---|---|---|
| 999 |
_c35469 _d35469 |
||
| 001 | 20454221 | ||
| 010 | _a 2018941471 | ||
| 020 | _a9781506389226 | ||
| 040 | _aUOWD | ||
| 082 | _a658.848 BA IN | ||
| 100 | 1 |
_aBaack, Daniel W. _925341 |
|
| 245 | 1 | 0 |
_aInternational marketing _cDaniel W. Baack, Barbara Czarnecka & Donald Baack |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bSage, _cc2019. |
||
| 300 |
_axxxix, 632 p. : _bmaps, col. ill. ; _c27 cm. |
||
| 520 | _aNow in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. | ||
| 650 |
_aInternational Marketing _9531 |
||
| 650 |
_aMarketing _93 |
||
| 700 |
_aCzarnecka, Barbara _925342 |
||
| 700 |
_aBaack, Donald _915055 |
||
| 942 | _cREGULAR | ||