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| 008 | 060502s2007 njua b 001 0 eng | ||
| 010 | _a 2006046457 | ||
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_aGBA664487 _2bnb |
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_a013517036 _2Uk |
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| 020 | _a0470050764 (cloth) | ||
| 020 | _a9780470050767 | ||
| 035 | _a(OCoLC)ocm68373549 | ||
| 035 |
_a(OCoLC)68373549 _z(OCoLC)70764701 |
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| 040 |
_aDLC _cDLC _dBAKER _dUKM _dC#P _dYDXCP _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.A14 2007 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day. |
| 250 | _a9th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2007. |
||
| 300 |
_axvii, 774 p. : _bill ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aMARK201 MARK202 | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aKumar, V., _d1957- |
|
| 700 | 1 | _aDay, George S. | |
| 005 | 20170126093457.0 | ||
| 001 | 21068 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3549 _d3549 |
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