| 000 | 02156cam a22002538i 4500 | ||
|---|---|---|---|
| 999 |
_c35586 _d35586 |
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| 010 | _a 2018040418 | ||
| 020 | _a9781544332680 | ||
| 082 | 0 | 0 | _a302.230721 BE ME |
| 100 | 1 |
_aBerger, Arthur Asa _925959 |
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| 245 | 1 | 0 |
_aMedia and communication research methods _cArthur Asa Berger |
| 246 | _aMedia and communication research methods : an introduction to qualitative and quantitative approaches. | ||
| 250 | _a5th ed. | ||
| 260 |
_aLos Angeles : _bSAGE, _cc2020. |
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| 300 |
_axix, 463 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"-- | ||
| 650 | 0 |
_aMass media _xResearch _xMethodology _95413 |
|
| 650 | 0 |
_aCommunication _xResearch _xMethodology _917582 |
|
| 856 |
_uhttps://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii _zLocation Map |
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