000			02621 a2200241 4500
999			_c35722 _d35722
008			190423b xxu||||| |||| 00| 0 eng d
020			_a9781760421205
082			_a659.1 BE AD
100			_aBelch, George E. _927078
245			_aAdvertising : _ban integrated marketing communication perspective _cGeorge E Belch ...[et al.]
250			_a3rd ed.
260			_aSydney, N.S.W. : _bMcGraw-Hill Education, _cc2017.
300			_axxiii, 584 p. : _bcol. ill. ; _c28 cm.
520			_aThis text provides the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers. All vignettes, cases, and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world.
650			_aAdvertising _9669
650			_aSales promotion _9166
650			_aCommunication in maketing _927627
700			_aBelch, Michael A. _927079
700			_aKerr, Gayle _927080
700			_aPowell, Irene _927081