000 01248cam a22002654a 4500
999 _c36007
_d36007
001 13165532
010 _a 2003050544
020 _a9783540024927
040 _aUOWD
082 0 0 _a658.503 CU ST
245 0 4 _aThe customer centric enterprise :
_badvances in mass customization and personalizaton
_cEdited by Mitchell M. Tseng, Frank T. Piller
260 _aBerlin ;
_aNew York :
_bSpringer,
_cc2003.
300 _axii, 535 p. :
_bill. ;
_c24 cm.
490 _aSpringer Nature Book Archives Millennium (2000-2004)
504 _aIncludes bibliographical references.
505 _aMachine derived contents note: Heading Towards Customer Centric Enterprises.- Mass Customization and Personalization.- Customer Centric Design and Development.- Interfacing and Integrating the Customer.- Customer Centric Manufacturing.- Applying Mass Customization to the Fashion Industry.- New Directions.
650 0 _aFlexible manufacturing systems
_928634
650 0 _aProduct management
_914762
650 0 _aMarketing
_xManagement
_92
650 0 _aCustomer relations
_96091
650 0 _aRelationship marketing
_9920
700 1 _aTseng, Mitchell M.,
_d1947-,
_eEdited by
_929805
700 1 _aPiller, Frank T.,
_d1969-,
_eEdited by
_929806
942 _cREGULAR