| 000 | 01909cam a2200229 i 4500 | ||
|---|---|---|---|
| 999 |
_c36010 _d36010 |
||
| 001 | 18946199 | ||
| 010 | _a 2015047844 | ||
| 020 | _a9781138671836 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 0 | _a658.840951 HU RE |
| 100 | 1 |
_aHu, Zuohao, _d1964- _928644 |
|
| 245 | 1 | 0 |
_aResearch frontiers on the international marketing strategies of Chinese brands _cEdited by Zuohao Hu, Xi Chen, and Zhilin Yang. |
| 260 |
_aLondon : _bRoutledge, _cc2017. |
||
| 300 |
_axiii, 207 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aChina perspectives series | |
| 504 | _aIncludes bibliographical references (pages 190-202) and index. | ||
| 505 | _a• 1. Main topics and research framework of Chinese firms' international branding strategies / Zouhao Hu and Zhilin Yang • 2. Development and main contents of international branding research / Xuenan Ju, Zuohao Hu and Zhilin Yang • 3. Two perspectives of international marketing : standardization versus adaptation / Zuohao Hu • 4. Characteristics and formation mechanism of born-global firms / Zuohao Hu and Xi Chen • 5. Price leadership or branding strategy for Chinese firms / Xi Chen, ZuoHao Hu and Ping Zhao • 6. Chinese frims' export strategy : OBM or OEM? / Zhonghe Han, Zuohao Hu and Lichao Zheng • 7. Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms / Zuohao Hu, Fan Yi, Shunping Han and Zi Chen • 8. The effect of overseas channel control on export performance / Zuohao Hu, Xi Chen and Ping Zhao • 9. Characteristics and driving forces of China's born-global firms : a multi-case study / Xi Chen, Zuohao Hu and Ping Zhao • 10. The internationalization of CHina's contracting and outsource firms : a multi-case study / Qingfei Xue. | ||
| 650 | 0 |
_aMarketing _vChina _928645 |
|
| 650 | 0 |
_aProduct management _vChina _928646 |
|
| 650 | 0 |
_aBranding (Marketing) _vChina _928647 |
|
| 942 | _cREGULAR | ||