000 | 02112cam a22003015a 4500 | ||
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_c36011 _d36011 |
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001 | 19421846 | ||
010 | _a 2016963147 | ||
020 | _a1137601582 | ||
020 | _a9781137601582 | ||
040 | _aUOWD | ||
082 | _a658.8 AM SU | ||
100 | 1 |
_aAmatulli, Cesare _928648 |
|
245 | 1 | 0 |
_aSustainable luxury brands : _bevidence from research and implications for managers _cCesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido |
260 |
_aLondon, England : _bPalgrave Macmillan, _cc2017. |
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300 |
_axv, 244 p. : _bill. ; _c22 cm. |
||
490 | 0 | _aPalgrave Advances in Luxury. | |
505 | _aIntroduction: Sustainability in Luxury Branding Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes Chapter 2 Luxury, Sustainability and “Made in” Chapter 3 Luxury Consumption and Sustainability Chapter 4 Sustainability across Industries Chapter 5 Insights from Key Topics in Sustainable Luxury Research Conclusions. . | ||
520 | _aThis book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. | ||
650 | 0 |
_aBusiness _929816 |
|
650 | 0 |
_aMarketing _93 |
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650 | 0 |
_aBrand name products _xManagement _914749 |
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650 | 0 |
_aLuxury goods industry _xSocial aspects _928650 |
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650 | 0 |
_aSocial responsibility of business _91120 |
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700 | 1 |
_aCostabile, Michele _928651 |
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700 | 1 |
_aDe Angelis, Matteo _928652 |
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700 | 1 |
_aGuido, Gianluigi _928653 |
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942 | _cREGULAR |