000 02112cam a22003015a 4500
999 _c36011
_d36011
001 19421846
010 _a 2016963147
020 _a1137601582
020 _a9781137601582
040 _aUOWD
082 _a658.8 AM SU
100 1 _aAmatulli, Cesare
_928648
245 1 0 _aSustainable luxury brands :
_bevidence from research and implications for managers
_cCesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido
260 _aLondon, England :
_bPalgrave Macmillan,
_cc2017.
300 _axv, 244 p. :
_bill. ;
_c22 cm.
490 0 _aPalgrave Advances in Luxury.
505 _aIntroduction: Sustainability in Luxury Branding Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes Chapter 2 Luxury, Sustainability and “Made in” Chapter 3 Luxury Consumption and Sustainability Chapter 4 Sustainability across Industries Chapter 5 Insights from Key Topics in Sustainable Luxury Research Conclusions. .
520 _aThis book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.
650 0 _aBusiness
_929816
650 0 _aMarketing
_93
650 0 _aBrand name products
_xManagement
_914749
650 0 _aLuxury goods industry
_xSocial aspects
_928650
650 0 _aSocial responsibility of business
_91120
700 1 _aCostabile, Michele
_928651
700 1 _aDe Angelis, Matteo
_928652
700 1 _aGuido, Gianluigi
_928653
942 _cREGULAR