| 000 | 01256pam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 090526s2009 si a b 001 0 eng d | ||
| 020 | _a9789810679958 (pbk.) | ||
| 020 | _a9810679955 (pbk.) | ||
| 040 |
_aICrlF _cICrlF _dICrlF |
||
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aEssentials of services marketing / _cChristopher Lovelock, Jochen Wirtz, Patricia Chew. |
| 246 | 3 | 0 | _aServices marketing |
| 260 |
_aSingapore ; _aNew York : _bPrentice Hill, _c2009. |
||
| 300 |
_axxxii, 567 p. : _bcol. ill ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aA comprehensive guide to marketing in service industries that covers consumer behavior, development of products, distribution of services, setting prices, promotion, balancing demand against productive capacity, managing relationships, handling complaints, and other related topics, and includes case studies as well as chapter summaries. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 7 |
_aService industries _xMarketing. _2sears. |
|
| 700 | 1 | _aWirtz, Jochen. | |
| 700 | 1 | _aChew, Patricia. | |
| 005 | 20170126093503.0 | ||
| 001 | 21131 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3612 _d3612 |
||