000			01556 a2200157 4500
999			_c36191 _d36191
008			190711b xxu||||| |||| 00| 0 eng d
020			_a9781632408938
082			_a659.2 CH PU
100			_aChapman, Ezekiel _930444
245			_aPublic relations : _bstrategies and techniques _cEzekiel Chapman
260			_aNew York, NY : _bCLANRYE INTERNATIONAL, _cc2019.
300			_aviii, 171 p. : _bill. ; _c27 cm.
520			_aPublic relations is the practice of controlling and managing the communication of information between the public and an individual or organization. Public relations serve to inform prospective customers, the public, partners, investors, employees, and stakeholders about the organization and persuade them to develop and maintain a positive view of the organization, its products, and leadership. The domains within this field include internal communications, media relations, crisis communications, government relations, etc. Maintaining a good image in front of the public requires the fulfillment of a number of tasks such as drafting news releases, designing communications campaigns, working with the press, holding media interviews and conferences, etc. This book is a compilation of chapters that discuss the most vital concepts in the field of public relations. Most of the topics introduced in this book cover modern strategies and techniques of public relations. For someone with an interest and eye for detail, this book covers the most significant topics in this field.
650			_aPublic Relations _94796
942			_cREGULAR