000			03034nam a22001935i 4500
999			_c36237 _d36237
001			20821613
020			_a9783030130046
040			_aUOWD
082			_a658.400113 WI DI
100			_aWirtz, Bernd W., _d1964-, _930419
245	0	0	_aDigital business models : _bconcepts, models, and the alphabet case study _cBernd W. Wirtz
260			_aCham, Switzerland : _bSpringer, _cc2019.
300			_ax, 247 p. ; _bill. ; _c25 cm.
490			_aProgress in IS, 2196-8705
505			_aFoundations of Digital Business Models.- The Business Model Concept.- Digital Business.- B2C Digital Business Models: Content.- B2C Digital Business Models: Context.- B2C digital Business Models: Connection.- Hybrid Digital Business Models.- B2B Digital Business Models.- Digital Business Model Innovation.- Google/​Alphabet Case Study.
520			_aThe spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models. Analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters, the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context, and connection. Each section describes one of the four models and provides information on the respective business model types, the value chain, core assets, and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as the online provision of sourcing, sales, supportive collaboration, and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/​Alphabet that combines all aspects of digital business models. The book will also be useful for professionals and practitioners involved in business model innovation and applied researchers.
650			_aBusiness enterprises _xComputer simulation _930420
942			_cREGULAR