| 000 | 01723cam a2200265 i 4500 | ||
|---|---|---|---|
| 999 |
_c36253 _d36253 |
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| 001 | 19194739 | ||
| 010 | _a 2016028496 | ||
| 020 | _a9781292133423 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 0 | _a658.575 TR IN |
| 100 | 1 |
_aTrott, Paul _930488 |
|
| 245 | 1 | 0 |
_aInnovation management and new product development _cPaul Trott |
| 250 | _a6th ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc2017. |
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| 300 |
_axxix, 635 p. : _bill. ; _c25 cm. |
||
| 490 | _aAlways learning | ||
| 500 | _aRevised edition of the author's Innovation management and new product development, 2012. | ||
| 505 | _a• Preface • Acknowledgements • Plan of the book • Innovation management • Innovation management : an introduction • National systems of innovation and entrepreneurship • Technology diffusion and markets • Managing innovation within firms • Operations and process innovation • Managing intellectual property • Managing organisational knowledge • Strategic alliances and networks • Management of research and development • Managing r&d projects • Open innovation and technology transfer • Business models • Product and brand strategy • New product development • New service innovation • Market research and its influence on new product development • Managing the new product development process • References • Further reading • Index. | ||
| 526 | _aMBA905 | ||
| 650 | 0 |
_aTechnological innovations _xManagement _912016 |
|
| 650 | 0 |
_aIndustrial management _9439 |
|
| 650 | 0 |
_aProduct management _914762 |
|
| 856 |
_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991002987539706666 _zE-book |
||
| 942 | _cREGULAR | ||