| 000 | 01168nam a22001815i 4500 | ||
|---|---|---|---|
| 999 |
_c36279 _d36279 |
||
| 010 | _a 2018966917 | ||
| 020 | _a9781526426666 | ||
| 082 | _a658.87202854678 HA DI | ||
| 100 | 1 |
_aHanlon, Annmarie _930619 |
|
| 245 | 1 | 0 |
_aDigital marketing : _bstrategic planning & integration _cAnnmarie Hanlon |
| 260 |
_aThousand Oaks, CA : _bSAGE Publications, _cc2019. |
||
| 300 |
_axii, 395 p. : _bill. ; _c26 cm. |
||
| 520 | _aAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters. | ||
| 650 |
_aDigital marketing _95625 |
||