000			01514 a2200241 4500
999			_c36341 _d36341
001			nam a22 7a 4500
008			220926b xxu||||| |||| 00| 0 eng d
020			_a9781473758742
082			_a658.84 DO IN
100			_aDoole, Isobel _930685
245			_aInternational marketing strategy : _banalysis, development & implementation _cIsobel Doole, Robin Lowe, Alexandra Kenyon
250			_a8th ed.
260			_aAndover : _bCengage Learning, _cc2019.
300			_axxv, 470 p. : _bcol. ill. ; _c27 cm.
520			_aFully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world, including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
526			_aMARK343
650			_aInternational marketing strategy _930686
650			_aMarketing strategy _9532
700			_aLowe, Robin _930687
700			_aKenyon, Alexandra _96985
856			_uhttps://oldmy.uowdubai.ac.ae/library/login/login3.html _zeBook
942			_cREGULAR