000			02190cam a2200277 i 4500
999			_c36343 _d36343
010			_a 2018057298
020			_a9780749484224
020			_a9780749498085
082	0	0	_a658.872 KI DI
100	1		_aKingsnorth, Simon _919568
245	1	0	_aDigital marketing strategy : _ban integrated approach to online marketing _cSimon Kingsnorth
250			_a2nd ed.
260			_aLondon : _bKogan Page Ltd., _cc2019.
300			_axvii, 364 p. : _bill. ; _c25 cm.
500			_aRevised edition of the author's Digital marketing strategy, [2016]
504			_aIncludes bibliographical references and index.
520			_a"An invaluable one-stop guide to navigating the discipline of digital marketing." Simon Fenn, Co-founder at Pancentric Digital "Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." Emma Wilson, CEO at Harvest Digital Select, align, and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique in turn, all tailored to overarching business objectives. Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, cutting edge updates include new coverage of marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by a downloadable pack of templates and resources, Digital Marketing Strategy is an ideal road map for any marketing practitioner to streamline a digital marketing strategy for measurable, optimized results.
526			_aMARK901
650		0	_aElectronic commerce _xManagement _915025
650		0	_aInternet marketing _91603
650		0	_aStrategic planning _9318
856			_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_askewsholts_vlebooks_9780749484231 _zEbook