000			01519cam a2200241 i 4500
999			_c36527 _d36527
001			20703327
010			_a 2018048900
020			_a9781138583696
040			_aUOWD
082	0	0	_a658.11 AL DI
100	1		_aAllen, Jonathan P. _931365
245	1	0	_aDigital entrepreneurship _cJonathan P. Allen
260			_aNew York : _bRoutledge, Taylor & Francis Group, _cc2019.
300			_ax, 249 p. : _bill. ; _c24 cm.
500			_aIncludes index.
520			_aTechnology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space.
650		0	_aInformation technology _xEconomic aspects _916656
650		0	_aEntrepreneurship _911
650		0	_aInternet service providers _931366
650		0	_aNew business enterprises _91079
856			_uhttps://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp _zLocation Map
942			_2ddc _cREGULAR