000			02004nam a22001935i 4500
999			_c36529 _d36529
001			20744446
010			_a 2018964416
020			_a9783030033460
040			_aUOWD
082			_a338.6048 LO BU
100	1		_aLopez-Fernandez, Andree Marie _931368
245	1	0	_aBusiness leadership and market competitiveness : _bnew paradigms for design, governance, and performance _cAndree Marie Lopez-Fernandez
260			_aNew York, NY : _bSpringer Science+Business Media, _cc2019.
300			_axv, 119 p. : _bill. ; _c23 cm.
520			_aCorporate decision-making is becoming complex as society, business, and corporate governance are triangulated in the global marketplace today. This book puts forth new dimensions in current business practices for strategic decision making over the traditional wisdom of managers. The book offers a series of conceptual models that will lead to a shift in readers’ mindsets. A must read for managers and change leaders…” — Rajagopal, Professor and National Researcher, EGADE Business School, Mexico Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization’s status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance. Andrée Marie López-Fernández is Professor and Researcher at Universidad Panamericana, Mexico. Her research areas of interest include corporate social responsibility, digital marketing, and consumer behavior. She is the author of Convergence of Corporate Social Responsibility and Business Growth (2015).
650			_aLeadership _9299
856			_uhttps://uowd.box.com/s/voi1l0hzdxefb6h2nsi3g137q5lpq5h8 _zLocation Map
942			_2ddc _cREGULAR