| 000 | 00890 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c36634 _d36634 |
||
| 020 | _a9781260084993 | ||
| 082 | _a658.8 MA MA | ||
| 100 |
_aMarshall, Greg W. _93045 |
||
| 245 |
_aMarketing management _cGreg W Marshall; Mark W Johnston |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _cc2019. |
||
| 300 |
_axxii, 403 p. : _bcol. ill. ; _c29 cm. |
||
| 520 | _aGreg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam. | ||
| 650 |
_aMarketing _xManagement _92 |
||
| 700 |
_aJohnston, Mark W. _94028 |
||